What is a Demand Signal Management System - DSiM?
Demand Signal Management is a system dedicated to manufacturers. DSiM collects market demand data from multiple external and internal sources of information, which will then be organized to become easy to manage report and analyze.
Many people confuse Demand Signal Management with a database, which is why the incorrect name Demand Signal Repository or DSR appeared because the term "repository" means a database in English.
Gartner defines a DSR system as a centralized database that collects, stores, harmonizes and normalizes data, and also organizes large volumes of demand data (such as point-of-sale data, wholesale data from distributors, warehouse data, inventory circulation, Nielsen, merchandising, other promotional data, etc.) to support the speed and accuracy of the decision-making process.
Demand Signal Management is not a simple reporting tool. It is not a simple database with point-of-sale / POS information. DSiM includes the whole way in which data is integrated, cleaned, harmonized, modeled, and distributed.
That is why we think that the Demand Signal Management name is the most appropriate. A true DSiM system such as CORTEX implies a whole process of good practices of integrating and automatically cleansing sell-out external data from distributors with internal sales data, forecasts, sell-in data that help manufacturers to access with ease useful reports and quickly analyze business areas where immediate action is needed.
Demand Signal Management is useful to provide faster access to more important information that can be used to improve relationships with distributors, maximize return on investment, streamline internal operations, or improve performance at all stages of the supply chain. At the same time, CORTEX DSiM offers manufacturers a solid foundation for commercial analyzes and forecasts, as well as an important support for making the best decisions for the company by different departments or teams.
DSiM substantially reduces time losses associated with streamlining the data collection process. In addition, data validation and automation of the cleaning process will save countless hours spent on tracking and correcting data errors.
Using a DSiM system changes the game for the producers who use it because they have access to a large volume of correct data, presented as easy-to-understand reports. Manufacturers in the FMCG, cosmetics, pharmaceuticals, construction or chemical industry, as well as in other industries, gain a major competitive advantage useful to increase their sales on all distribution channels.
Get more information about how Transart CORTEX DSiM helps you by filling out the contact form.